According to Wikipedia, Marek Prokop is a Czech consultant and SEO expert. However, for those of us who know him, this description is, to put it nicely, minimalistic. This marketing punk among other things claims that “common sense” is not a pejorative expression in marketing. You can currently follow his work on his blog dokosiku.blogspot.cz, where he openly comments on the joys and sorrows of his Čaj týdne (Tea of the Week) e-shop.
Have a go at analyzing customer data and figure out the best ways to apply it. You’ll figure out how dependent you are on acquiring new customers and if your business would remain viable even without them.
You have to bring an export of data from the customer database and your e-shop orders or another e-commerce project. You will receive an exact specification of the file before the workshop. We also suppose you can work well with Excel, Google sheets and similar data analyzing tools.