Conversion Research on a Budget

Thursday 10:00 AM - 1:00 PM in NEWTON College

Craig Sullivan

Craig has been blending UX, Analytics, Split Testing, Voice of Customer and Conversion Optimisation techniques for over 12 years. He's also been building teams, launching products and hacking the growth of websites for companies like Google, LOVEFiLM, Lego, John Lewis, eBay and more. He's been bringing together the often isolated worlds of qual and quant measurement within organisations - to integrate a variety of discovery and inspection techniques and use these to prioritise, fix, improve or split test hypotheses about product design. As he puts it himself "My job is often to get people who want to kill each other, working nicely together across silos, using unfamiliar tools, staying out of comfort zones and using data they've never seen before - what could possibly go wrong? You can find him tweeting from @OptimiseOrDie on everything to do with Numbers, UX and Psychology. He's not always doing work stuff and likes to relax by growing food, the odd spot of DJing and reading a bit of Crime Fiction.

Why attend?

  • Short for time on design or testing work? Learn how to find useful insights quickly
  • Designing a new landing page template? Use your analytics data to drive the new design
  • Not sure what to test or why people won't engage with your product? Do lean research before you start work
  • If you have a 1, 2 or 4 hour time budget – what can you do quickly and easily, to get insight?
  • What are the shortcuts that optimisers use when pressed for time? Learn useful analytics reports, tips and hacks.

What will you learn?

In this workshop, Craig will take you through some simple research and tools you can use to drive insight at your test design meetings. Find out useful stuff before you design pages or processes to make sure the work is based on insight, rather than assumptions. With a data driven approach to optimisation at the heart of his work, Craig will show you the reports, shortcuts, tricks and tips to perform Lean Optimisation

Necessary knowledge

Basic knowledge of Google Analytics and how to use it for reporting No other skills necessary - the workshop includes reports and materials to take away and use If you have curiousity and there is traffic, there are answers for you in this workshop!

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