Who else could claim to have been there when products by Apple, Adobe Systems, or Hewlett-Packard were born? He received hundreds of awards as a graphic designer and copywriter during the last quarter of century. Now he teaches companies how to bridge the gap between business strategy and design. Nearly ten million people have read his book The Brand Gap, and his book Zag has been named one of the "top hundred business books of all time.”
In this workshop you'll learn a simple way to out-position, out-maneuver, and out-design the competition. You'll complete this sentence: “Our brand is the ONLY ________ that __________." Once you have the answer, you can move forward with fewer competitors and higher profit margins. The session will alternate between clear explanations and hands-on exercises.
All you need is a company, product, or service to work on. It can be your own company, a client's company, or a start-up idea. It will help if you have read one of Marty’s books, such as THE BRAND GAP, ZAG, THE DESIGNFUL COMPANY, or THE BRAND FLIP. This is not necessary, however, since the session contains all the information you'll need. The workshop is aimed at marketers, brand strategists, designers, entrepreneurs, business leaders, and other professionals responsible for branding.