You'll master the role of a PPC administrator without previous programming knowledge. Jakub will teach you how to use and modify simple scripts written in the AWQL database language. Besides Adwords scripts, you'll also deal with scripting on Sklik, where we can make use of similar scripts using a translated API. At the end of the workshop, all the attendees will obtain access to the beta version of Sklik scripts. As if that wasn't enough, you'll also get 5 internal scripts for Google Adwords and Seznam Sklik.
No knowledge of programming necessary. It's good to know functions in Excel and Google Sheets. This workshop is suitable for PPC experts who administer big client accounts in Adwords and Sklik on a daily basis and need to maximize the automation of their reports and their work in general.