Párování produktů na zbožových vyhledavačích v roce 2016

Thursday 2:00 PM - 5:00 PM in NEWTON College

Dominik Formánek

Dominik has been active in his discipline for over 12 years, providing consultations for and helping Czech Internet projects and e-shops. He’s the owner of elmservice.cz, which takes care of delivering goods from e-shops, as well as providing all the physical services e-shops need. It has its own warehouses, it packs ordered goods, and sends them to the customers. For years, Dominik has devoted his time to making the most of Heureka's potentisl.

Why attend?

  • You’ll learn how to immediately increase your sales on Heureka
  • You’ll master some tricks to use get 100% out of Heurek
  • You'll see how to perform an audit and fix the feed and names of products and categories
  • Together you’ll focus on new matching systems at Zboží.cz and Pricemania

What will you learn?

You'll try your hand at matching products, in many cases using products from your own markets. You’ll learn how matching differs in the biggest Czech and Slovak goods search engines. We’ll go through XML feeds, evaluate their quality, and list recommended measures to fix them. The matching is performed based on the latest standards that will come into effect in 2016.

Necessary knowledge

Bring your laptop and save the addresses of the feeds and access to the administration of the goods search engines. Knowledge of XML will certainly come in handy, but it’s not a prerequisite. The course is intended for managers and owners of e-shops who, for instance, manage the development of their e-shops and communicate with coders.

Zbývá 4 míst