Struktura PPC kampaní, díky které budete dělat lepší rozhodnutí

Thursday 10:00 AM - 1:00 PM in NEWTON College

Markéta Kabátová

Markéta is a tireless fighter for more efficient PPC campaigns. At Webnode, she was in charge of campaigns in 25 languages, while at Google she took care of export clients. And what does she do now? She's a freelancer, organizes unforgettable events for the PPC community, and writes a blog on markeeeting.

Why attend?

  • You'll see problems in the structure of campaigns themselves. And you'll learn how to propose solutions.
  • You'll save time on optimizing and reporting.
  • You'll learn to gain as much as possible from your campaigns.
  • You'll learn a simpler way to scale campaigns abroad.

What will you learn?

You'll talk about essential facts that influence structure and that you have to bear in mind. Markéta will provide specific examples to show you how she structures a campaign. She'll lead you through the process of thinking behind it all. You'll see what the structure of an account, individual campaigns, and reports should look like. You'll try several analyses that will help you find out what can go wrong and where.

Necessary knowledge

Don't even think about registering without experience with administration of (your own) campaigns :)

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