Markéta is a tireless fighter for more efficient PPC campaigns. At Webnode, she was in charge of campaigns in 25 languages, while at Google she took care of export clients. And what does she do now? She's a freelancer, organizes unforgettable events for the PPC community, and writes a blog on markeeeting.
You'll talk about essential facts that influence structure and that you have to bear in mind. Markéta will provide specific examples to show you how she structures a campaign. She'll lead you through the process of thinking behind it all. You'll see what the structure of an account, individual campaigns, and reports should look like. You'll try several analyses that will help you find out what can go wrong and where.
Don't even think about registering without experience with administration of (your own) campaigns :)