Frankenpage: Using A Million Little Pieces of Data to Reverse Engineer the Perfect Landing Page

Friday: 09:30 - 10:20 Actionable

Theory. Principles. They’re essential to guide how we design our campaign experiences. But, if they aren’t backed up by data, our decision making powers are missing a critical piece of the conversion equation. In the only landing page session you’ll need to attend this century, Oli will share a series of conversion data stories that have never been seen publicly before. After mining through a million data points to uncover and dissect how conversion actually works, Oli will channel lightning bolts and body parts as he sews together the ultimate landing page.

Oli Gardner

This likeable Canadian claims to have seen more landing pages than anybody else on our planet. A co-founder of Unbounce, an A/B testing service, he is among respected experts in CRO. Just like Larry Kim, he has access to an unimaginable volume of data that he’s bringing to the stage at the Festival.

Oli is clearly the best-known speaker in the discipline of conversion rate optimization in the world. Get ready for a pleasant mixture of inspiration, theory, and practical tips.