You're data-driven and customer-centric; you're good! You're exploiting your a/b-testing bandwidth for evidence-based growth; You're even better! Bart - a worldwide renown consumer psychologist - will take you from there to a next level. As Bart says "Data = Consumer Behaviour, a Consumer = a Brain, and A/B-testing = Science". Join Bart on his mind-blowing trip through your customers conscious and subconscious brain processes, emotions and decisions. Backing up his often counter intuitive insights with lots of data & experiments, he will show you how applying Psychology wil boost your Marketing efforts and delight your customers.
Říká si Chief Psychology Officer a tvrdí, že A/B testování je svatý grál – sám provedl na 2 500 použitelných testů. Bart je expertem na psychologii zákazníka, neuromarketing a online přesvědčovací techniky. Na podzim uslyšíme, proč získává tituly nejlepšího řečníka na konfereních v USA.