Olena works as a PPC auditor for Webnode and her passion in life is making PPC campaigns unicornly awesome. She has almost 4 years of experience with advertising systems and in that time she has managed to become a numbers dork, optimizing everything possible in the campaigns she manages and audits. Her main focus is business-guided optimization decisions and proper evaluation. On a less dorky note, Olena enjoys working as a PPC CRO specialist and making funny presentations.
The main benefit of this workshop is the instantly-applicable guide, full of tips for managing Yandex PPC campaigns that save you time, money and maybe even prevent stress-induced hair loss. Olena will show you the ropes - starting with account setup, to reporting and auditing your campaigns. This workshop's tips will be primarily focused on typical errors, highlighting the special features of the Yandex.Direct system, along with its money-saving optimization steps adjusted to this specific product.
A basic understanding of PPC terminology and its logic is necessary, and prior experience with other PPC platforms is ideal, but not required. You should definitely bring your computer for interactive participation in the workshop. Setting up a Yandex.Direct account ahead of time will help you keep up with the explanations, but is not a must.